I bring over 12 years of experience across event management, marketing, graphic design, and digital strategy - building my career through hands-on industry work, creative leadership, and results-driven brand development.

Raised by a father who travelled globally for business and a mother who owned multiple successful companies, I grew up immersed in environments shaped by discipline, focus, and skill-building. Those foundations taught me consistency, accountability, and resilience — values that continue to guide how I work today.

My professional journey began early. At just 19, I joined the PGA team in the Northern Territory, selected for my professionalism and work ethic. Working across Cazalys Palmerston Sports Club and Palmerston Golf Club, I became part of the team that introduced the PGA Tour of Australasia to the NT community. I served as Lead Graphic Designer for two major tournaments and supported on-ground event coordination, welcoming professionals from across Australia and Asia while delivering community activations, Indigenous outreach programmes, hospital visits, and rural sporting events. These tournaments helped position the Northern Territory as a sporting destination, contributing millions back into the local economy and becoming annual fixtures.

During this time, I was mentored by award-winning hospitality leaders Susan Heenan and Matthew Hewer, who introduced me to professional social media marketing and placed me into formal training with Meta Platforms, where I became a Meta Qualified Social Media Specialist. Their guidance laid the foundations for my career in digital strategy and experiential marketing.

In 2018, I was nominated and made it into the Top 3 for the AHA Rising Star of the Year Award.

In 2019, I relocated from Darwin to California and launched SOMNIA Alternative Radio - an international alternative music podcast and streaming platform broadcast across Spotify and Australian radio. SOMNIA grew into a global creative hub, supporting mental health awareness through dedicated shows and fundraisers while connecting artists, publications, and audiences worldwide. The platform led to international interviews, voice-over work, and industry collaborations before COVID placed the project on pause.

Returning to Australia, I founded Kface Designs as a solo venture and scaled it into a five-person creative team within three years. My work was recognised with two global awards and three Australian awards, including Best Freelance Graphic Design Company (NSW) and Client Service Excellence. Through Kface Designs, I helped launch over 20 businesses - many of which not only survived COVID but went on to thrive into brick-and-mortar establishments.

Alongside agency work, I partnered with brands and organisations including Rashays, The Capitol Hotel, The Butcher’s Block, 2x NDIS providers, and childcare consultants/companies across Australia - delivering branding, marketing strategy, website development, and social media guidance. I also collaborated Rockpool Publishing authors Kerrie Erwin and Rose Inserra on their branding/social media marketing.

I’ve also supported creative brands such as The Art of Stitches, helping scale the business from a spare-room operation into a physical retail store - followed by a second expansion due to rapid growth and demand. The brand now works alongside Sydney Gay and Lesbian Mardi Gras and has designed outfits featured on RuPaul’s Drag Race Down Under.

Giving back became central to my work. Collectively, I’ve helped contribute over $120,000 to community causes through partnered donation plans and donated more than $45,000 in household goods and beds to domestic violence and jail rehousing programmes.

In 2020, I joined VIBE Dance as a Graphic Designer and Social Media Assistant, quickly progressing to Event Manager and second-in-command of marketing. Using fully organic strategies (no paid Meta advertising), we raised $135,000 for charities including Ronald McDonald House Charities Australia, The Shepherd Centre, and Maccabi All Abilities - supporting over 200 children annually. A standout moment included a 45-minute double donation campaign raising $21,084. I also managed sponsor relationships with Harvey Norman, EVT, and QT Sydney, helping deliver sold-out events and lasting community partnerships.

In April 2024, I founded Bad Luv Events - a gothic, alternative experiential events company challenging traditional celebrations. Within its first year, Bad Luv launched prop hire services and its flagship two-day Alternative Anti-Valentine’s Day Market featuring 40+ niche vendors and welcoming 1,800-2,000 attendees.

Our breakthrough came with The Witches Market in August 2025, selling out via ticket platforms and door sales, earning national recognition through ABC Radio Australia, and opening doors to publishing agencies, magazines, and a mini documentary through sister brand The Witches Society AU. Beyond attendance, Bad Luv Events has become a launchpad for small businesses - helping makers form collaborations across Australia and move their products into brick-and-mortar retail.

Alongside this, I joined forces with Diane Markovski as Director of Marketing & Social Media, supporting her award-winning agency across Australia and the United States. Diane is recognised internationally and awarded for her marketing excellence, and together we travel to/work with high-profile global clients across both Australia and Los Angeles - delivering brand strategy, content direction, campaigns, community growth, and digital expansion through organic and paid practices.

Today, my work blends creative direction with operational leadership - spanning experiential events, marketing strategy, design systems, community building, and commercial growth.My career has been shaped by adaptability, creative vision, and measurable outcomes. I have also undertook advanced training with Jay Wright through Ecommerce Equation, further strengthening my skills in strategy, conversion, and scalable digital marketing - blending ad building strategy with storytelling to build meaningful brands, empowered communities, and commercially successful projects on a global scale.